Gaya APA

Kotabe, M., Helsen, K. (2001). Global marketing management. Second Edition (2001). : New York : John Wiley & Sons Inc.,.

Gaya MLA

Kotabe, Masaaki., Helsen, Kristiaan. "Global marketing management. Second Edition". 2001 : New York : John Wiley & Sons Inc.,, 2001. Text.