Gaya APA

Pride, W, M., Ferrell, O. (1987). Marketing : basic concepts and decisions. (1987). : Boston : Houghton Mifflin Co.,.

Gaya MLA

Pride, William, M.., Ferrell, O.C.. "Marketing : basic concepts and decisions.". 1987 : Boston : Houghton Mifflin Co.,, 1987. Text.